5 marketing tips for the success of a brand

Digital marketing is not a strategy that can be defined and forgotten. New marketing trends, technology, and the evolving demands of consumers and the market keep digital marketing in a constant state of transformation. If the last decade has taught us anything, it’s that the digital landscape is continuously changing, and to stay ahead of the curve, you need to be ahead of your competitors.

To help you align your brand marketing with future changes and stay ahead of developments, we researched the top trends of 2023 that will most influence digital marketing. Specifically:

Influencer marketing on social media

According to a study by Edelman, only one in three consumers reports that they can trust most of the brands they purchase from. Additionally, 67% of customers agree that they might buy a company’s product due to its good reputation, but they will stop if they ultimately do not trust the company.

In response, many brands collaborate with influencers to help cultivate strong recognition and trust. Influencers are individuals or entities with a receptive follower base who can persuade (influence) towards a specific action. They can be content creators, celebrities, models, or marketers with a large or growing audience on social media. Collaborating with influencers enhances a brand’s credibility, as 37% of consumers trust influencers more than mainstream brands.

To succeed in influencer marketing in 2023, design a strategic influencer marketing plan. With a solid strategy, you will choose the right influencers to enhance your brand’s credibility and recognition in your target market, ultimately boosting your sales in the long run.

Marketing automation

Every marketing campaign has many repetitive tasks that can be automated with the right tools. These are daily processes, such as project assignments, social media posts, requests for new projects, messaging, email marketing, task reminders, and workflow status updates.

These repetitive marketing tasks can consume your productive time, preventing you from completing other, more productive functions, such as creating fresh marketing content or analyzing key insights from marketing data.

Automation tools are particularly important today, given that much of marketing relies on data. Traditionally, automation tools supported data collection and behavior tracking. However, in 2023 and the coming years, data will drive signal-based marketing, which will interpret signals from the customer and help you better understand what customers want, both now and in the future.

Generative artificial intelligence (AI) in content creation

Creative Artificial Intelligence (AI) is improving daily, making automated content creation the most disruptive trend in modern content marketing. Cutting-edge artificial intelligence programs, such as Generative Pre-trained Transformer 3 (GPT-3), are already creating quality text that resembles human writing. GPT-4 is likely to debut in 2023, offering more automation features, greater accuracy, and reduced bias.

While content automation tools are unlikely to eliminate the need for human content creators, they make content curation, creativity, and predictive marketing much easier. You may not have the resources to immediately develop advanced automation tools like GPT-3 in 2023, as acquiring and training them is costly. Nevertheless, you can use more affordable tools like MarketMuse or Article Forge to help you achieve your content creation goals.

The advantage of generative AI is that once you train your model, you can customize it on the fly to fit different content. This makes generative AI extremely convenient for digital marketers who need a variety of content types.

Video marketing

Video marketing has been one of the top marketing strategies for years. However, advancements in video production and delivery have steadily increased their importance and transformed the best practices for video advertising. Some of the video marketing trends you should implement in 2023 include:

• Optimization for video search
• Live video
• Virtual and augmented reality
• Vlogs and stories on social media
• Silent videos
• Smartphone production

An excellent video pays off, as you can distribute it through multiple channels without having to recreate it from scratch.

Mobile-first marketing

Mobile devices accounted for 58.99% of global website traffic in the second quarter of 2022. An even larger percentage of online traffic is likely to come from mobile in 2023 and beyond. Pay greater attention to mobile-first marketing in your digital marketing approach to take advantage of this trend.

A mobile-first marketing approach requires you to tailor your website and marketing content specifically for mobile users, so they can consume and engage with your brand’s marketing message effortlessly. Content delivered via mobile is more engaging and personal for consumers. To effectively execute mobile-first marketing, consider the following best practices for 2023:

• Use targeted messaging
• Utilize chatbots to promote personalization
• Create relevant and exclusive mobile-friendly content
• Leverage SMS and in-app messaging
• Use geotargeting marketing, QR codes, and push notifications

To succeed in mobile-first marketing, you need to adopt new ways of designing and distributing marketing content through mobile and optimize your online store to support and promote mobile commerce.