5 of the Best Marketing Strategies You Haven’t Tried Yet

You know that attracting new customers is essential for increasing revenue. However, lately, your results have stalled, and you’re not growing as quickly as you’d like. Your old business promotion tactics aren’t working. It’s time to try some new strategies. Here are five of the best marketing strategies you might not have tried (yet):

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Offer a reward for referrals

Oscar Wilde once said, ‘There is only one thing in life worse than being talked about, and that is not being talked about.’ With 74% of consumers reporting that word-of-mouth recommendations heavily influence their purchases, you need to generate some buzz around your business. How can you encourage referrals and endorsements? Provide an extra incentive by offering discounts and deals to existing customers who refer your business to friends and family.

Combine email and social media

Email marketing is your most powerful tool for acquiring and retaining customers. While social media platforms make algorithm adjustments that limit the visibility of your posts, email marketing allows you to reach your customers directly in their inboxes. Turn your social media followers into engaged email subscribers by sharing a link to your sign-up form in your emails or promoting your Text-to-Join keyword across your social media channels.

Run a Contest

Contests are an easy way to encourage audience engagement. Host a photo contest or a sweepstakes where potential customers can win prizes. Just make sure the prize is something that genuinely interests your audience. In addition to a valuable prize, every good contest needs a clearly defined goal that benefits your business. Increasing social media followers, boosting visits to your store, and growing your email lists are all worthwhile contest outcomes, as long as you decide on the goal beforehand and measure your success. Announce your contest through social media and an email for maximum participation.

Enhance Value with Content

What does the content you post offer to your customers? This is the question you should constantly ask yourself when deciding on the best marketing strategies to use. If you’re not offering something the customer wants, they won’t give your business a second thought. Attract potential customers while positioning your business as an industry expert by writing and curating content. This can include articles, images, and videos that appeal to your target audience.

Join (and lead) the conversation

Find places where you can discuss your industry with potential customers and showcase your expertise. This can be done in person at panels or online in forums. The more exposure you have, the more relevant you will be to your audience. When they need your product or service, yours will be the first business they think of.