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How CEOs are leveraging generative AI for strategic planning

The business landscape is buzzing with excitement over generative...

How to Use TikTok to Promote Your Business

TikTok has evolved into one of the most popular...

Apple’s Intelligence: Redefining AI Privacy Standards

In an era where data privacy is a growing...

Klarna teams up with Adyen to introduce “buy now, pay later” in physical retail

Swedish fintech Klarna has announced a partnership with Dutch...

Brand Loyalty: Building and Maintaining Customer Relationships

Brand Loyalty: Building and Maintaining Customer Relationships Brand loyalty is fundamental to the success and long-term sustainability of a business. Building and maintaining relationships with...

The Technological Complexity of Gen Alpha: Challenging Brand Strategies.

Gen Alpha is still far from achieving independent purchasing power, but this cohort already exhibits greater complexity regarding brands compared to other younger generations....

he Benefits of Multi-Channel Marketing Integration for a Cohesive and Effective Strategy

In today’s digital landscape, consumers interact with brands across multiple platforms and channels, creating both opportunities and challenges for marketers. Integrating these channels into...

What is a Marketing Strategy?

A marketing strategy is a long-term plan that outlines the steps a brand will take to achieve its goals. Think of it as a...

New Study – Sociable: Gen Z Prefers Social Media Over Google for Certain Searches

Sociable" is the latest commentary on significant developments and trends in social media from industry expert Andrew Hutchinson of Social Media Today. While it’s no...

Mapping Customer Journeys: Optimizing Touchpoints for Better Customer Experience

In today's competitive business landscape, understanding and improving customer journeys is essential for enhancing customer loyalty, driving conversions, and ultimately achieving business success. Mapping customer...
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Popular articles

How CEOs are leveraging generative AI for strategic planning

The business landscape is buzzing with excitement over generative...

How to Use TikTok to Promote Your Business

TikTok has evolved into one of the most popular...

Apple’s Intelligence: Redefining AI Privacy Standards

In an era where data privacy is a growing...

Klarna teams up with Adyen to introduce “buy now, pay later” in physical retail

Swedish fintech Klarna has announced a partnership with Dutch...