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Customer Retention: 5 strategies to increase customer loyalty

Acquiring new customers is costly, but retaining existing ones...

What have the crises taught us about agility in business?

Crises —whether economic collapses, natural disasters, or global pandemics—...

5 ways to make your team more efficient with cloud technology

Cloud technology has revolutionized the way businesses manage data,...

The role of data & analytics in business decision-making

In today’s business world, data has become one of...

What is a Marketing Strategy?

A marketing strategy is a long-term plan that outlines the steps a brand will take to achieve its goals. Think of it as a...

New Study – Sociable: Gen Z Prefers Social Media Over Google for Certain Searches

Sociable" is the latest commentary on significant developments and trends in social media from industry expert Andrew Hutchinson of Social Media Today. While it’s no...

Mapping Customer Journeys: Optimizing Touchpoints for Better Customer Experience

In today's competitive business landscape, understanding and improving customer journeys is essential for enhancing customer loyalty, driving conversions, and ultimately achieving business success. Mapping customer...

TikTok Users Continue to Grow and Evolve: What the Numbers Say

The use of TikTok has quadrupled since 2021, with 21% of Americans now using the app at least weekly. While the platform has faced...

Why Companies Need Marketing

To win customers and increase sales, you need marketing. Marketing examines every step of delivering a product or service to a customer. The marketing...

TikTok Enhances Advertising Options with AI and Creator Tools

TikTok has been in the spotlight lately. In addition to the potential ban in the U.S., it also plans to lay off a significant...
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Popular articles

Customer Retention: 5 strategies to increase customer loyalty

Acquiring new customers is costly, but retaining existing ones...

What have the crises taught us about agility in business?

Crises —whether economic collapses, natural disasters, or global pandemics—...

5 ways to make your team more efficient with cloud technology

Cloud technology has revolutionized the way businesses manage data,...

The role of data & analytics in business decision-making

In today’s business world, data has become one of...

Sustainability in business: How going green can benefit your bottom line

Sustainability is no longer just a buzzword—it’s a fundamental...