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Data-Driven Decision Making for Effective Digital Marketing

Data-Driven Decision Making for Effective Digital Marketing In the age...

Consumers Want Personalized Experiences but Are Wary of Data Sharing

Consumers Want Personalized Experiences but Are Wary of Data...

The changing role of the CEO in the digital age

The changing role of the CEO in the digital...

Demographic Data Losing Its Value as Consumers Become More Unpredictable

Demographic Data Losing Its Value as Consumers Become More...

Unleashing the Power of Marketing Automation: Optimizing Success

Unleashing the Power of Marketing Automation: Optimizing Success In today's...

Klarna teams up with Adyen to introduce “buy now, pay later” in physical retail

Swedish fintech Klarna has announced a partnership with Dutch payments provider Adyen to extend its popular 'buy now, pay later' (BNPL) service into brick-and-mortar...

The Technological Complexity of Gen Alpha: Challenging Brand Strategies.

Gen Alpha is still far from achieving independent purchasing power, but this cohort already exhibits greater complexity regarding brands compared to other younger generations....

New Study – Sociable: Gen Z Prefers Social Media Over Google for Certain Searches

Sociable" is the latest commentary on significant developments and trends in social media from industry expert Andrew Hutchinson of Social Media Today. While it’s no...
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Popular articles

Data-Driven Decision Making for Effective Digital Marketing

Data-Driven Decision Making for Effective Digital Marketing In the age...

Consumers Want Personalized Experiences but Are Wary of Data Sharing

Consumers Want Personalized Experiences but Are Wary of Data...

The changing role of the CEO in the digital age

The changing role of the CEO in the digital...

Demographic Data Losing Its Value as Consumers Become More Unpredictable

Demographic Data Losing Its Value as Consumers Become More...

Unleashing the Power of Marketing Automation: Optimizing Success

Unleashing the Power of Marketing Automation: Optimizing Success In today's...