Scaling National Mental Health Awareness
In June 2024, United States-based mental health service provider Grow Therapy officially launched its first nationwide marketing initiative. The campaign represents a strategic expansion of the company's efforts to reach broader audiences seeking mental health support.
See also: expert resource
See also: company profile
Collaborative Creative Strategy
To execute this national rollout, Grow Therapy partnered with the creative agency KDSP. The collaboration focused on developing a narrative-driven advertising approach, specifically utilizing four short films to communicate the provider's value proposition.
Key Stakeholders at KDSP
The project was delivered in coordination with the leadership team at KDSP, which was founded by a group of industry professionals including:
- Brock Kirby
- Jeff Dryer
- Scott Sullivan
- Mollie Partesotti
