How to design social media content according to the 80/20 rule
First of all, we need to clarify what the 80/20 rule is. More specifically, the 80/20 rule suggests that 80% of social media posts should be useful to your audience—that is, they should educate, entertain, or provide solutions to their problems—and only 20% should explicitly promote your business
Therefore, using a social media scheduling tool or a channel marketing automation platform can help you design content according to the 80/20 rule. You can easily look at the calendar to see how much of your scheduled content is aimed at being useful to your audience and how much is promotional, or you can set certain days of the week for different types of content. For example, if you post 20 times a month, about 16 posts should include useful content, and 4 posts can be promotional.
Connecting RSS feeds to a social media scheduling tool can also make it easier to find useful content that is relevant to your audience’s needs. Find news agencies that produce engaging lifestyle pieces that align well with your product offerings, and then curate them to display in your social media feeds.
