One Tip a Day for Improving Your Website Design. Νο1. The Plan!
Within 5 seconds of your website’s launch, can your visitors understand what your company does? Could users easily navigate to the blog if they need to? Do you have an extremely high bounce rate on your website? It may be time to take a hard look at how you design and optimize your site.
A website cannot succeed simply by excelling in limited aspects (such as design or content alone). It must have a plan that fuels the user experience, its functionality, and appropriately complements your content.
Your website must also clearly communicate to your audience what you do, why you do it, and how you do it. It’s easy to get caught up in how great you are as a business and forget to ensure that you address the primary concerns your audience has first and foremost. So, what do you need to know to start improving your website design?
To answer this, here are 14 tips, we will give you one each day to ensure you are heading in the right direction with your redesign and to make sure your visitors will return.
1. Design the Strategic Plan
Don’t just start designing your website. To ensure that your site effectively meets the needs of your visitors, you need to map out the buyer’s journey from the first time they visit your website to the moment they become a customer.
What pages will they see, what content will they read, and what offers will they purchase?
Understanding this pattern will help you design a website that aids your customers’ navigation and increases your sales. Once you conduct the study and answer the questions correctly, you need to arrange them in the right order. Use what you already know about your current customers, and based on that data, outline the strategy for your website.
Your website must also clearly communicate to your audience what you do, why you do it, and how you do it.
