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What is a Marketing Strategy?

A marketing strategy is a long-term plan that outlines the steps a brand will take to achieve its goals. Think of it as a...

New Study – Sociable: Gen Z Prefers Social Media Over Google for Certain Searches

Sociable" is the latest commentary on significant developments and trends in social media from industry expert Andrew Hutchinson of Social Media Today. While it’s no...

Top Tools for Website Traffic and Performance Analysis

Top Tools for Website Traffic and Performance Analysis Analyzing website traffic and performance is essential for understanding how your audience interacts with your site. Regardless...

ChatGPT gains memory: A new feature remembers your preferences

ChatGPT gains memory: A new feature remembers your preferences OpenAI announced an update to ChatGPT, allowing users to input custom instructions for ongoing and future...

How Can You Improve the Performance of Your Campaigns?

How Can You Improve the Performance of Your Campaigns? When it comes to marketing and advertising, continuously improving performance is crucial for the success of...

Conquering Search: Pros and Cons of SEM

Conquering Search: Pros and Cons of SEM Search Engine Marketing (SEM) is a powerful digital marketing strategy that allows businesses to enhance their online visibility...
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Customer Retention: 5 strategies to increase customer loyalty

Acquiring new customers is costly, but retaining existing ones...

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The role of data & analytics in business decision-making

In today’s business world, data has become one of...

Sustainability in business: How going green can benefit your bottom line

Sustainability is no longer just a buzzword—it’s a fundamental...