Tag: marketing daily

What is a Marketing Strategy?

A marketing strategy is a long-term plan that outlines the steps a brand will take to achieve its goals. Think of it as a...

New Study – Sociable: Gen Z Prefers Social Media Over Google for Certain Searches

Sociable" is the latest commentary on significant developments and trends in social media from industry expert Andrew Hutchinson of Social Media Today. While it’s no...

Mapping Customer Journeys: Optimizing Touchpoints for Better Customer Experience

In today's competitive business landscape, understanding and improving customer journeys is essential for enhancing customer loyalty, driving conversions, and ultimately achieving business success. Mapping customer...

TikTok Users Continue to Grow and Evolve: What the Numbers Say

The use of TikTok has quadrupled since 2021, with 21% of Americans now using the app at least weekly. While the platform has faced...

Why Companies Need Marketing

To win customers and increase sales, you need marketing. Marketing examines every step of delivering a product or service to a customer. The marketing...
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Data-Driven Decision Making for Effective Digital Marketing

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Consumers Want Personalized Experiences but Are Wary of Data Sharing

Consumers Want Personalized Experiences but Are Wary of Data...

The changing role of the CEO in the digital age

The changing role of the CEO in the digital...

Demographic Data Losing Its Value as Consumers Become More Unpredictable

Demographic Data Losing Its Value as Consumers Become More...

Unleashing the Power of Marketing Automation: Optimizing Success

Unleashing the Power of Marketing Automation: Optimizing Success In today's...