Tag: marketing daily

he Benefits of Multi-Channel Marketing Integration for a Cohesive and Effective Strategy

In today’s digital landscape, consumers interact with brands across multiple platforms and channels, creating both opportunities and challenges for marketers. Integrating these channels into...

What is a Marketing Strategy?

A marketing strategy is a long-term plan that outlines the steps a brand will take to achieve its goals. Think of it as a...

New Study – Sociable: Gen Z Prefers Social Media Over Google for Certain Searches

Sociable" is the latest commentary on significant developments and trends in social media from industry expert Andrew Hutchinson of Social Media Today. While it’s no...

Mapping Customer Journeys: Optimizing Touchpoints for Better Customer Experience

In today's competitive business landscape, understanding and improving customer journeys is essential for enhancing customer loyalty, driving conversions, and ultimately achieving business success. Mapping customer...

TikTok Users Continue to Grow and Evolve: What the Numbers Say

The use of TikTok has quadrupled since 2021, with 21% of Americans now using the app at least weekly. While the platform has faced...
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E-commerce 2025: Trends and technologies shaping the future of e-commerce

The e-commerce landscape is evolving rapidly. Here are key...

Business growth: When is the right time for scaling?

Scaling a business is an exciting yet challenging milestone....

The 5 most common financial mistakes made by SMEs

Small and medium-sized enterprises (SMEs) form the backbone of...