Tag: marketing daily

New Study – Sociable: Gen Z Prefers Social Media Over Google for Certain Searches

Sociable" is the latest commentary on significant developments and trends in social media from industry expert Andrew Hutchinson of Social Media Today. While it’s no...

Mapping Customer Journeys: Optimizing Touchpoints for Better Customer Experience

In today's competitive business landscape, understanding and improving customer journeys is essential for enhancing customer loyalty, driving conversions, and ultimately achieving business success. Mapping customer...

TikTok Users Continue to Grow and Evolve: What the Numbers Say

The use of TikTok has quadrupled since 2021, with 21% of Americans now using the app at least weekly. While the platform has faced...

Why Companies Need Marketing

To win customers and increase sales, you need marketing. Marketing examines every step of delivering a product or service to a customer. The marketing...

TikTok Enhances Advertising Options with AI and Creator Tools

TikTok has been in the spotlight lately. In addition to the potential ban in the U.S., it also plans to lay off a significant...

Geofencing: What It Is, How It’s Applied in Marketing, and Its Advantages

Geofencing in digital marketing refers to the use of location-based technology to create virtual boundaries around specific geographic areas. Marketers create these virtual boundaries,...
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How CEOs are leveraging generative AI for strategic planning

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Apple’s Intelligence: Redefining AI Privacy Standards

In an era where data privacy is a growing...

Klarna teams up with Adyen to introduce “buy now, pay later” in physical retail

Swedish fintech Klarna has announced a partnership with Dutch...