Tag: marketing

he Benefits of Multi-Channel Marketing Integration for a Cohesive and Effective Strategy

In today’s digital landscape, consumers interact with brands across multiple platforms and channels, creating both opportunities and challenges for marketers. Integrating these channels into...

What is a Marketing Strategy?

A marketing strategy is a long-term plan that outlines the steps a brand will take to achieve its goals. Think of it as a...

New Study – Sociable: Gen Z Prefers Social Media Over Google for Certain Searches

Sociable" is the latest commentary on significant developments and trends in social media from industry expert Andrew Hutchinson of Social Media Today. While it’s no...

Why Companies Need Marketing

To win customers and increase sales, you need marketing. Marketing examines every step of delivering a product or service to a customer. The marketing...

Geofencing: What It Is, How It’s Applied in Marketing, and Its Advantages

Geofencing in digital marketing refers to the use of location-based technology to create virtual boundaries around specific geographic areas. Marketers create these virtual boundaries,...
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