Unilever taps into the #CleanTok craze with a global partnership with TikTok
By BUSINESS TRIBUTE TEAMDecember 05, 2024
Unilever taps into the #CleanTok craze with a global partnership with TikTok Unilever is planning a Gen Z -friendly strategy to "translate" its home care products for a younger audience through a collaboration with TikTok. Figures shared in a press release support this approach. The hashtag #CleanTo
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