Guerilla marketing is a creative and unconventional advertising approach often used by small businesses or companies with limited budgets. The goal of guerilla marketing is to spark interest, generate conversation, and capture the audience’s attention through non-traditional and original actions.
The term “guerilla marketing” is derived from “guerilla warfare,” which refers to a persistent and flexible battle strategy. Guerilla marketing can include various activities, such as:
- Public Space Actions: Posting illegal posters, using public areas for advertisements, street chalk art, etc.
- Impressive Events: Organizing unusual and striking events that generate interest and discussion.
- Interactive Content: Creating advertising content that encourages audience participation, such as interactive games or contests.
- Show-Based Advertising: Using performances or shows to promote a product or service.
- Advertisements in Unusual Locations: Utilizing non-traditional locations for advertisements, such as bike lanes, rooftops, etc.
Overall, guerilla marketing aims to attract attention and provoke discussion with limited resources by employing creative and unconventional methods.
